Parks data shows marked decline in US streamer revenues
- Written by Andy Fry
- 5 days ago
New research from research consultancy Parks Associates shows a significant drop in US consumer spending for streaming video services between 2021 and 2022. According to the company’s data, US internet households spent $69 per month on OTT services in 3Q 2022, down from $90 in 1Q 2021 – a fall of around 23%.
Elizabeth Parks
In a report entitled OTT Video Tracker: Insights into the evolving US streaming landscape, Parks said that streamer penetration in the US remains high, with 87% of US internet households having at least one streaming service, and 45% having five or more. However the loss of revenues suggests that consumers are either dropping their least favourite services or becoming more tactical about their subscriptions.
https://www.digitaltveurope.com/2023/04/11/parks-data-shows-marked-decline-in-us-streamer-revenues/