la frase sotto di BT mi sembra da segnalare (non è espressamente sul fair share ma sul fatto che gli OTT non sono affatto “sparattutto” sulla banda ma ben disposti a collaborare gli gli operatori di rete
https://thestack.technology/bt-energy-efficiency-obsession/
Cutting costs through caching
According to Watson. One of the key ways BT reduces its load remains caching: “We’ve been using Qwilt which is a form of open cache, working with content partners there, which means we get a bit of a share in the revenue as well, so that helps to fund that. It’s actually quite a large amount [of data]; I mean, if we took caching away, the 28 Tbps that we currently have now would be much higher.”
He also said that content providers, including video streamers and streaming games platforms, have recognised the value in working with network providers on launches: “The content guys realise that it’s not just about kind of chucking it on the network and hoping – they actually want to ensure that when they put their programme, if you’re Disney and you’re launching Mandalorian season four, you want that to be a phenomenal experience.”
Watson noted during the height of pandemic lockdowns, McRae was able to persuade Call of Duty and Fortnite “not to co-launch their products at 7pm every evening at the same time, and to help by spreading that across the day”.