https://telecoms.com/opinion/the-telecoms-industry-is-facing-a-data-crossroads/
Harnessing data clean rooms for business growth
Around the world, multiple industries rely on telecoms companies as the backbone of their operations. In retail, point-of-sale machines run through a telecoms company network, and in transport, the scheduling of commuter buses and trains relies on the very same technology. Yet, despite the importance of telco for society and in connecting industries, network operators are not yet fully embracing the value of the data they have at their fingertips.
Data privacy and increased regulations have prevented telcos from connecting and sharing their data with other organisations due to fears around leaking PII. However, Data Clean Room technology is fast emerging to help companies effortlessly share data both internally and with third-parties in a secure and governed environment. Data Clean Rooms prevent specific identifiable information from showing to other companies when sharing data through a Clean Room. PII is protected, processed, and managed in a compliant way. This means that companies, or divisions of a single company, are empowered to bring data together for joint analysis under defined guidelines and restrictions.
In retail, for example, telecoms companies can collaborate with retailers confidently and safely through a Data Clean Room using governed analytics. This typically revolves on the user’s cellular number, which can help the telco and the retailer access to valuable data such as location details, shopping baskets and product purchases. By tapping into this data, retailers can focus on improving personalisation services for their customers and also in-store and virtual experiences.
https://www.neodatagroup.com/blog/la-clean-room-di-neodata-protetta-trasparente-e-privata/
https://liveramp.it/blog/le-data-clean-room-potenzialita-e-limiti/
https://digiday.com/marketing/data-clean-room/