How do European cloud players stack up against Amazon, Google, and Microsoft? Amazon, Google, and Microsoft are carving up the European cloud market

Paradoxically, for the period beginning in 2017 through to the second quarter of this year, the European cloud market grew fourfold, to €7.3 billion (approximately US$8.8 billion), while local cloud vendors' revenue doubled. Unfortunately, local players have seen their market share decline from 27% to well under 16% in that same period, as their hyperscale rivals grew in popularity. 

The Big Three account for nearly 70% of the total cloud revenue in Europe over the four-year time period. The regional European cloud leader throughout that time was Deutsche Telekom, with just 2% of the pie. Others with even smaller slivers included OVHcloud, SAP and Orange, with countless other smaller US and Asian providers, collectively losing market share to Amazon, Google, and AWS.

Synergy Research's chief analyst John Dinsdale said, "European cloud providers could be quietly satisfied that they have more than doubled their revenues in a four-year period. While they have missed out on the higher-growth opportunities afforded by mainstream public cloud services, some have carved out sustainable positions for themselves as national champions or strong niche players."

The hike in numbers is definitely impressive. Over the last four quarters alone, the European cloud infrastructure service revenues — including IaaS, PaaS, and hosted private cloud services — totaled over €26 billion, up 27% from the preceding four quarters. 

IaaS and PaaS services account for over 80% of the market, and those segments are also growing more rapidly than the smaller hosted or managed private cloud segment. Some of the highest growth is seen in PaaS with database, IoT, and analytics services, Synergy Research revealed.

https://techhq.com/2021/09/amazon-google-and-microsoft-are-carving-up-the-european-cloud-market/